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INNOVERA™ is an innovative bio-based material that features the luxurious handfeel of leather, with an unexpected level of wear resistance that keeps it feeling soft and looking new.
Post-consumer tires are chemically recycled into a nylon to create an engineered non-woven material.
That material is infused with plant-based proteins and biopolymers to create the unique INNOVERA™ formula.
Going through a traditional tanning process, INNOVERA™ is finished with coatings developed specifically for these products to be color stable and abrasion resistant.